welcome to my world
meet the strategist behind Mid May Studio
Mid May Studio is a creative studio for independent lifestyle brands, offering services in creative strategy, social media management, design, content creation, branding, and 1:1 coaching for founders who want to run things themselves.
Whatever the format, the approach stays the same: strategy first, always, and content built to actually move the needle, not just look nice doing nothing.
meet the founder.
Hi, I’m Robyn. I’m the founder and strategist at Mid May Studio.
Mid May was born following a redundancy announcement. Seriously. I was 23, barely a year into my first ‘big girl’ grad job when I was told I was being let go.
My last day of employment? My birthday, that falls in the middle of May.
Most people would take that hard. I did, briefly. Then it became something different: permission. If I was already losing a job I didn’t love, there was nothing left to lose. I created something that was mine.
Mid May Studio takes its name from that date. The middle of May, the month I was born, and the day everything changed direction.
With a first-class Marketing degree and and a few years of design experience, social media seemed like the perfect intersection for me. The say “if you do what you love, you’ll never work a day in your life”, and it was time to test that theory.
Now? I work with people just like that 23-year-old. Ambitious, independent businesses who are ready to leave the Sunday scaries behind.
how i work.
strategy first, always.
Content without direction is just noise with good lighting.
honesty over ego-stroking.
I’ll tell you what’s not working, kindly but clearly.
your brand and voice.
No carbon-copies over here! Your brand will always stay true to you.
quality > quantity.
Consistency is key, but value holds the most power.
am i what your brand needs?
Get in touch to discuss packages and offerings!