Portfolio
robyn newton
social media manager ✦ strategy, content & Brand growth
I create strategic, insight-led social media content that turns ideas into communities and brands into something people remember.
Managed end-to-end social media strategy and execution for service-based and e-commerce brands.
Developed content direction, campaign planning and community engagement strategies.
Delivered cross-platform social media management including Instagram, TikTok, Facebook & LinkedIn.
Built and led strategy for in-house multi-channel membership organisation.
My experience
✓ Freelance brand management
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✓ In-house marketing
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✓ Strategy development + execution
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✓ Content creation
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✓ reporting + analytics
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✓ Consulting experience
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✓ Freelance brand management ✦ ✓ In-house marketing ✦ ✓ Strategy development + execution ✦ ✓ Content creation ✦ ✓ reporting + analytics ✦ ✓ Consulting experience ✦
Content Examples
A selection of content created across freelance and in-house projects, demonstrating a mix of formats, platforms, and strategic approaches.
Each example is designed with a clear objective: increasing engagement, improving clarity, or strengthening brand positioning.
Shot and edited by my assistant following my brief
short form video
Trend adaptation for freelancing page
“Feel-good” relatable content for wellness client
User-generated style content for Home Decor Client
Showreel to promote night club
Carousel & Educational Content
Strategic Case Studies
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In-House Marketing Case Study
Owned and executed multi-channel social strategy, turning organisational goals into structured campaigns.
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Freelance case study (home decor company)
Strategy-led social media management focused on improving engagement quality and restructuring audience approach.
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Freelance case study (wellness client)
Audience growth and content direction for a personal brand, working within content and alignment constraints.
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consultancy work
Provided strategic social media guidance to small businesses, focusing on content direction, engagement and platform positioning.
